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2 months ago

La Yogurteria - Leading Frozen Yogurt Franchise in Italy


About This Deal

La Yogurteria, established in 2007 by Alberto Langella and Gianluigi Tortora, stands as Italy's foremost Frozen Yogurt franchise. Owned by Penta Srl, it has rapidly grown into a thriving fast-casual food brand with a successful franchising model. The brand's success is attributed to the founders' expertise, an efficient franchising formula, and a continuous commitment to innovation in product offerings and store design. With 71 active outlets across Italy and a substantial market value of $1.2 billion, La Yogurteria invites investors to join Penta Srl's capital increase through the Penta Crowdfunding Srl campaign.


La Yogurteria's journey began with a vision to offer a diverse range of products to cater to all age groups. Apart from Frozen Yogurt, they have expanded their offerings to include Bubble Tea, Crêpes, Pancakes, and Waffles, aligning with the evolving preferences of the younger generation.


To stay ahead of trends, La Yogurteria provides a comprehensive menu, meeting the needs of various age groups. With a keen focus on visual design, their stores offer a welcoming atmosphere. Constantly innovating, the brand aims to offer quality and innovative products, evident in their partnerships with renowned brands like Latteria Vipiteno.


La Yogurteria's flexible and successful franchising model, marked by operational simplicity and an ability to foresee market trends, has propelled it to become a solid and successful business over 16 years. With 71 active outlets generating a combined turnover of €15 million in 2022, the brand is on a robust growth trajectory. In the first half of 2023 alone, La Yogurteria opened 16 new outlets, with a target of reaching 121 by 2027.


The Yogurt market, especially Frozen Yogurt, is thriving, with Italy's market value reaching nearly €1.5 billion in 2021. La Yogurteria positions itself as a key player in this space, showing a significant growth rate compared to competitors like Happy Yo, Yogorino, Yogurtlandia, and Yo Yogurt.


Furthermore, the choice of the franchising model aligns with the national trend, as highlighted by Nomisma's data indicating a 6.7% increase in franchising revenue in Italy in 2021.


La Yogurteria differentiates itself by holding important accreditations with financial institutions, providing affiliates with financial facilitation tools, a unique advantage over many competitors.


Investing in La Yogurteria offers an opportunity to be part of a leading brand in a thriving market, contributing to the brand's continued growth and success story.

I'm not familiar with La Yogurteria, but I'm curious about their background and how they've achieved success in the Frozen Yogurt market.

​​Are there any reviews or testimonials from customers or investors that I can look into?
"I'm intrigued by La Yogurteria's expansion into Bubble Tea, Crêpes, Pancakes, and Waffles. How do they keep up with what people want, and have customers been enjoying these new additions?
cool, i'll check out others' opinions, but for now, i'll abstain
What amount are you looking to invest in this project?